Build step by step
Export Plan
Exporting offers new opportunities for your company. It can also lead to more sales. But you don’t just start exporting. Good preparation and a step-by-step export plan will help you with successful expansion of your company.
A good export plan consists of at least 12 main topics. Based on the new business models and export insights, we work with you to write a custom manual for your company.
Are you ready to conquer the world with your company?
Currently, entrepreneurs have opportunities worldwide. And with those opportunities comes a world full of competitors. Finding and developing new markets is necessary for any company. However, many entrepreneurs have difficulty taking the first step. With a step-by-step export plan you develop clearer goals.
Exporting to the USA
What are the strengths and weaknesses of your story? Do you want increased turnover, or do you want better margins through higher volume? Do you want to replace customers you lost during the crisis? Or do you want to grow in a specific market? With the right questions and answers, exporting to the US can help you meet your goals.
Step-By-Step Export Plan
The Van Holland Group specializes in drawing up export sales- and marketing plans. Anyone can fill a container with products, provide them with the right documents and ship them. But to realize success, you need a solid plan.
What now?
Who will supervise your marketing locally? Who will set up your sales system and monitor it? This is where our strengths lie. Together we review your export plan, and improve it where necessary, keeping the focus on sales.
Step 1
Am I ready to export?
There are many opportunities to grow your business by exporting. Make the move to the USA. Reduce your risks with the right preparation.
Step 2
Make an export plan
An export plan helps you weigh advantages and disadvantages, map out the potential risks and rewards, and set clear goals.
Step 3
Determine your ideal market
Identifying your ideal market is perhaps the most important part of developing the right export strategy. Three factors determine the shape of a market the number of suppliers, number of customers and degree of equivalency among traded products.
Step 4
Do business with big companies
There are new opportunities available thanks to technology and the new ways we do business with each other. Relatively smaller SMEs can thus still be competitive on the global trading stage.
Step 5
Develop an export marketing strategy
To be successful in another country, thorough knowledge of the local market is important. You need market research plus a marketing strategy that aligns with the local culture.
Step 6
Enter the market
In this phase you will actually implement your plan. Your well-developed market entry strategy guides you in taking the right steps. Watch all your preparations come together.
Step 7
Delivering your product or service
Sometimes international shipping can turn out to be more complicated than you anticipated. Work out shipping-related issues well in advance in your plan, and this step will be easy too.
Step 8
Financing export
Financing based on hard figures. Make sure that all information is in a well-founded financial plan so that you can continue to pre-finance.
Step 9
Managing sales units
Selling in another country requires a strong sales force. We help you set up marketing- and sales networks so you can continue exporting and see growth.
In Practice
There are various ways to execute an export plan. Are you relying on a revenue forecast? Do you look first at the market or first at the potential volume? Based on realistic expectations and forecasting with a sharp eye for the available budget, you work step by step on your international growth.
If you want entrepreneurial success in the USA, you must ensure that your sales and marketing activities are aligned with the target country and/or states.
Part of the plan is to avoid legal hassles. Everyone knows the stories of lawyers and claims for damages. So what are optimal legal solution for you?
Is the product or service that you want to offer in the USA actually unique? How can your product or service distinguish itself from its competitors?
To really establish yourself as a company, you need a business office with a US address. From our headquarters in Cape Coral Florida, we can support you in most of the 50 states.
