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Why good customer service is important in the USA for strong business relationships

Home.Customer Service.Why good customer service is important in the USA for strong business relationships
24Nov Why good customer service is important in the USA for solid business relationships.

Why good customer service is important in the USA for solid business relationships.

Good customer service is essential in the United States because it promotes customer loyalty and encourages repeat purchases. It also generates positive word-of-mouth advertising, leading to the attraction of new customers. Additionally, good service helps build a trustworthy image and set oneself apart from competitors. It is crucial in establishing strong business relationships and achieving success in the American market. 

During my recent visit to a local cheese shop in Amsterdam, known for its high-quality cheeses, I was disappointed by the lack of customer service provided by the shopkeeper. This experience prompted me to reflect on the significance of customer service and its impact on a business’s success. In this blog post, I will discuss the importance and how it can help build solid customer relationships. 

In many parts of Europe, customer service is often perceived as lacking compared to the United States, where smiling and positive interactions are the norm.


Engaging with customers is a fundamental aspect of providing exceptional customer service. When customers enter a store, they expect to be greeted and acknowledged by the staff. Unfortunately, in this particular cheese shop, the shopkeeper did not even look up from the cash register, leaving visitors feeling ignored and unimportant. In contrast, in the United States, customer service representatives value and actively engage with their customers. Simple gestures such as greeting customers or expressing gratitude for their presence demonstrate awareness and appreciation. This engagement goes a long way in making customers feel valued and acknowledged. 


The demeanor of these representatives significantly influences customer experience. Cold and distant customer service leaves customers with a negative impression and makes them more inclined to seek alternatives. On the other hand, friendly and personable service creates a welcoming environment and fosters trust. When customers feel like they have made a connection with the representative, they are more likely to return and recommend the business to others. By being friendly and approachable, businesses can create a positive atmosphere that keeps customers coming back. 


Providing assistance and resolving customer queries and issues is a vital part of customer service. When customers encounter difficulties or have questions, they expect the representative to be knowledgeable and helpful. In the cheese shop I visited, the shopkeeper showed no interest in assisting me or other customers. This left us feeling helpless and frustrated. On the other hand, effective service agents are proactive in addressing customer needs and finding satisfactory solutions. By going above and beyond to help customers, businesses can enhance customer satisfaction and loyalty. 

Customer First

Businesses often get caught up in their own priorities, neglecting the needs of customers. This can harm the overall customer experience and diminish their loyalty. To succeed, businesses must prioritize customer satisfaction. By making customers feel valued and prioritized, businesses can not only retain existing customers but also attract new ones through positive word-of-mouth recommendations. When customers feel that their needs are being prioritized, they are more likely to develop a strong connection with the business. 

Customer Service with a Smile

In many parts of Europe, customer service is often perceived as lacking compared to the United States, where smiling and positive interactions are the norm. In Paris, for example, servers may appear disinterested or bored, which detracts from the overall customer experience. Conversely, customer service representatives in the U.S. are trained to smile and maintain a positive demeanor, regardless of their personal mood. This simple act of smiling can have a significant impact on the customer experience, creating a more enjoyable interaction and fostering positive business relations. 


Good customer service is an integral part of building strong relationships with customers in America. Engaging with customers, being friendly and helpful, and prioritizing their needs are all crucial aspects of providing exceptional customer service. Maintaining a positive demeanor and smiling during customer interactions can significantly enhance the overall customer experience. By focusing on good customer service, businesses can establish long-lasting relationships, foster customer loyalty, and drive business growth. 

What are your plans?

Ready to establish strong business relationships and ensure success in the competitive US market? As a market entry specialist, the Van Holland Group team can help you navigate the complexities and provide the exceptional customer service needed to thrive. Contact the Van Holland Group today to discuss how my expertise can support your business goals.

Let’s accelerate your market entry journey together! 

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Deze blog in het Nederlands.


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