OGSM stands for Objectives, Goals, Strategies, and Measures. It is a strategic planning tool that helps businesses set and achieve their goals. OGSM provides a structured overview where each objective is directly linked to concrete actions and measurable results, making it easy to track progress.
When entering the U.S. market, OGSM can be incredibly valuable in structuring and streamlining your activities. On this page, we will explain what OGSM entails, how you can apply it yourself, and share examples of well-known companies that have successfully used the OGSM method.
Using OGSM, a company from abroud can develop a clear plan to enter the U.S. market, ensure alignment among all stakeholders, and stay focused on achieving the set goals. It provides a framework that allows flexibility while consistently working toward the end goal.
OGSM is often used in businesses to clarify strategy and ensure everyone is on the same page. It provides focus, transparency, and measurability within the organization.
When entering the U.S. market, the OGSM planning model can be extremely helpful in structuring and streamlining your activities.
According to the OGSM method, you first formulate an objective. Then, you set measurable goals to work towards, providing milestones to track your progress. Next, you develop strategies for your business to achieve these goals. Finally, you establish specific measures to assess the actual effectiveness of your strategies.
Are you ready for success in the U.S.? Let Van Holland Group guide you with a tailored OGSM strategy.
While completing an OGSM for your business may seem simple at first glance, it can be quite challenging in practice. While the OGSM method is a powerful tool for strategic planning, completing it requires thorough analysis, creativity, and involvement from the entire team.
Creating an OGSM that is genuinely effective and contributes to achieving the company's strategic goals takes quite a bit of time and effort. For this reason, our advice is always to involve an OGSM expert when developing this business strategy. Below, we explain the most significant obstacles many companies struggle with when creating an OGSM.
The difference
How to achieve success
Defining an ambitious and realistic objective requires deep insight into the market, the company's capabilities, and the long-term vision. Companies often struggle to formulate an objective that inspires everyone while remaining achievable.
Goals must be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound), often more complex than they seem. Finding the right balance between ambition and reality without setting too vague or specific goals can be challenging. Additionally, the goals must align with the overarching objective, adding another layer of complexity.
Strategies must be creative effective and feasible within existing resources and time. Developing strategies that truly make a difference and are practical within the company requires deep knowledge of the internal and external environment. This often brings up strategic dilemmas, such as where to focus and how to allocate resources most effectively.
Selecting the right KPIs to measure progress is crucial but also challenging. It can be difficult to determine which metrics truly reflect progress and success. Too much focus on the wrong indicators can lead to suboptimal decisions and steer the company in the wrong direction.
The OGSM model requires that the entire team within a company is aligned and involved in the process. This means that everyone within the organization not only understands the OGSM but is also committed to it. This often requires intensive communication, training, and sometimes even a change in company culture.
Let Van Holland Group guide you with a custom OGSM strategy. We’re here to help you achieve your goals and navigate the U.S. market. What are you waiting for? Contact us today for a free consultation. Schedule a call or Teams meeting and take the first step toward your American dream. Your success is our mission!
The U.S. is a market many businesses want to enter, but it can be complex. That’s where Van Holland Group’s experts come in. They guide you every step of the way to help you succeed. But how do they do it? Let’s take a closer look.
It all starts with your biggest ambitions and goals. The Van Holland Group team helps you define your main objectives. These objectives are not just plans or targets—they are your dreams transformed into a strategic business approach. Their experienced team is ready to listen to your vision and turn it into goals that are both ambitious and realistic.
Once the big picture is clear, it’s time to focus on the details. Van Holland Group works with you to set clear, measurable goals to turn your ambitions into reality. Whether you want to attract new customers or build brand awareness, they guide and support you every step of the way.
The next step in this structured approach is developing strategies. With Van Holland Group’s insights and expertise in the U.S. market, you’ll work together to create concrete and achievable strategies to reach your goals. Whether you focus on online marketing, networking events, or partnerships with local businesses, each strategy is carefully planned down to the last detail.
Many companies have successfully used OGSM. One of the most well-known examples is Procter & Gamble. They used OGSM to structure their strategic plans and clearly communicate their vision across the company. This helped them significantly increase efficiency and improve profitability.
PepsiCo has also used OGSM effectively. By applying this method, they were able to better define and track their growth objectives, which ultimately improved the company's overall performance.
International Business Machines Corp (IBM) is another company that has successfully used the OGSM method. It allowed them to clearly define their objectives and strategies, leading to several successful projects and product launches.
Van Holland Group offers the expertise and practical tools you need for your expansion. By working with Van Holland Group, you benefit from guidance on every part of your OGSM strategy, with each component seamlessly connecting to the next for a smooth and successful transition into the U.S. market.
Choose success, choose Van Holland Group.
Let Van Holland Group guide you with a custom OGSM strategy.
If you are ready to make positive changes.
It's not exactly the same, but an INC is similar to a European limited company.
Of course, we would happily provide a customized quote for your business in America.
