CES Unveiled 2024 in Amsterdam

Yesterday I was at CES in Amsterdam. And what’s most striking: many startups in the Netherlands are struggling to secure funding. That’s why around 50 entrepreneurs are coming to CES in Las Vegas in January to connect with investors, potential customers, and partners.

Did you know that tech startups in South Florida attracted $1.4 billion from investors in the first half of the year? This is according to the 2024 1H eMerge Insights report from eMerge Americas.

Where do the VC dollars go?

Some sectors attracted more capital than others. Financial technology startups received 30% of all venture capital dollars directed to the region. Medical technology was another strong sector, with local health tech, medical devices, biotech, pharmaceutical companies, and health and wellness startups investing 28% of the VC dollars. Miami-based Insightech’s $150 million round accounted for nearly 40% of the medtech funding. The company, a developer of incision-free brain surgery, is led by Dr. Maurice Ferré, co-founder of Mako Surgical, a surgical robotics company acquired by Stryker for $1.65 billion in 2013.

Now, you might be wondering how these companies became so successful and why they attracted so much funding. The answer often lies in innovation. These startups offer products or services that are different from those of their competitors. They have developed new technologies or applied existing technologies in novel ways. And they’ve gained investor confidence by presenting solid business plans and growth opportunities.

What makes these technology startups so attractive?

First and foremost, the enormous growth potential they offer. In an era where technology plays an increasingly important role in all aspects of our lives, many of these startups have the potential to make a real impact. Moreover, they can often grow faster than companies in more traditional sectors.

Tech startups can also be more attractive to investors because of their ability to adapt quickly. In a rapidly changing world, companies that are flexible and agile have an advantage. They can quickly adapt to new trends and developments, and are therefore often better able to remain competitive.

Furthermore, the high returns are attractive to investors. While traditional investments often have relatively low returns, successful technology companies can offer their investors much higher returns.

These factors all come together to create an attractive investment landscape for technology startups in America. And as the numbers show, it’s a landscape that appeals to investors in growth states like Florida and Texas.

Is it all going smoothly?

Certainly not. Many startups we spoke with yesterday weren’t even established in the Netherlands, let alone ready to enter the American market. And fortunately, we also spoke with companies that are on the right track. With good preparation, a well-developed plan and pitch deck, and local support, you can increase your chances of success at CES in Las Vegas.

Raising investment in the USA?

Want to know how to succeed now and attract the right investors from the right network? Feel free to contact Erik Broekhuijsen in Miami.

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Contact us by phone at 035-3690787
Or email us at: info@vanhollandgroup.nl

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CES Unveiled 2024 in Amsterdam