The importance of an export funnel
Exporting to the United States succeeds or fails based on having the right partners. Who will handle distribution? How do you find the right sales channels, and who makes sure you hit your revenue targets? On average, potential customers need 7 interactions before they decide to buy. An export funnel is simply the automation of your export process.
Did you know that potential trade partners have already completed 54% of their decision-making process before they contact you? And your ideal export partner also needs an average of 7 interactions before closing a deal. That means they need to come into contact with you about seven times before they make a decision.
Let potential export partners get to know you in a low-threshold way first. Offer them a whitepaper, let them read a blog article, or watch a video.
A funnel is not a feature. An export funnel is a process, a method that helps you step by step to achieve your export goals. Your export funnel is crucial to your export plan. Whether you want to export products, services, or knowledge does not matter. In all cases, you need an export funnel.
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