Every company should, in principle, make use of a product specialist. This is someone who knows everything about your company's products or services. Often, this responsibility falls on sales, even though it doesn’t belong there.
Your business in the United States should also have an independent specialist who promotes the company without any financial interest—this specialist is also known as a product evangelist.
This page will explain the importance of having a product specialist. Would you rather speak directly with one of our U.S. experts? Use the button below to schedule a video call!
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When we look at the original meaning, an evangelist is someone who brings good news. This is exactly what a product evangelist does within your company. Most of the promotion by product evangelists happens through word-of-mouth marketing, but social media is also playing an increasingly important role.
If you are a Dutch entrepreneur operating in America, having such a product specialist is even more crucial. Why? Even though we, as Dutch people, generally have a good command of the English language, surpassing a native speaker is still challenging. You should choose an American product evangelist to support your business.
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Have you taken the step to start a business in America as a Dutch entrepreneur? What a brave choice! There are various important aspects to consider when launching a company in the USA. One crucial factor is hiring a professional product evangelist.
But what exactly does an American product evangelist do? This specialist ensures that your company's services or products gain visibility. They highlight the benefits, providing customers with a clear understanding of what your business offers. Being well-acquainted with the American market and its environment, this expert ensures that your company’s value reaches the right audience. They effectively communicate why your product or service is valuable—something you will need to grow your business into a successful player in the American market.
You may be wondering why hiring a product specialist is necessary. That’s understandable. After all, you speak English well and are familiar with the required sales and marketing strategies. However, we strongly recommend hiring an American specialist and’d love to explain why.
In the paragraphs above, we have already seen the tasks a product evangelist performs and how they can benefit your business. But why hire a product specialist instead of just a strong marketing team?
A product evangelist is not solely focused on marketing; there is so much more involved. This specialist combines marketing, sales, and communication—a unique synergy that can be incredibly valuable for your business.
Another reason to hire an American product specialist is the language. The specialist can ensure that your website texts are accurate and also contribute to building a strong connection with your customers.
The Van Holland Group is ready to answer these questions for you. Contact our America Specialists for an informative conversation.
Another easy option would be to connect with a specialized agency or platform connecting businesses with your industry's skilled professionals. Many of these platforms have a wide range of vetted talent and can quickly help you find the right product specialist.
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It's not entirely comparable, but an INC is somewhat similar to an European entity.
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