Inbound marketing is a marketing philosophy based on the principle: Be found by potential customers from your target audience without disrupting them with traditional marketing tools.
How do you ensure you attract prospects and generate leads in the USA that marketing can qualify? At what point can a lead become a customer and truly convert?
There are many misconceptions about marketing. Comments like "Marketing is expensive," "Marketing isn't measurable," and "We'll just do some AdWords and an English brochure" are often heard.
Engrish
While Google Translate can be handy for quickly understanding an email in a foreign language, for business communication, it's a no-go.
Effective marketing involves so much more, such as:
These are all areas where specialists can assist you. With a realistic budget, we can support your export inbound marketing efforts.
Marketing in the United States operates differently than in the Netherlands. Sometimes simply translating content or making minor adjustments isn't the best solution. It takes more than a quick fix to transition from outbound to inbound marketing effectively. The definition of marketing is: all activities a company undertakes to promote the sale of its products or services.
Everyone encounters marketing all day long, whether it's through detergent ads or other products promising a happy life. With the rise of the internet, marketers now know more about people than ever before. Target audiences have evolved into individual profiles.
While older companies still grapple with their USP—Unique Selling Point—by trying to sell you something you may not want, they've defined what they think is important. But does the customer feel the same way? We believe using the UBP—Unique Buying Point—is far more effective. This approach shifts the focus from disrupting and irritating to being relevant when and where the consumer desires it.
Opinions differ, but essentially, sales existed before marketing, with marketing there to support sales—a "ribbon on top." These days, marketing is responsible for about 95% of transactions, with sales mainly finalizing the agreement.
While crafting your business strategy, you should have thoroughly considered your marketing and communication strategy. What exactly is your organization's mission? Are you aware of the questions or challenges your ideal customer faces in your ideal market? Is everything you communicate aligning with these foundational elements? Have you sufficiently thought about your Blue Ocean in America?
When entering the American market, a freelance marketer can often be a great first step. Someone who can assist you with specific networking or industry expertise.
Van Holland Group INC has a roster of top talents eager to take on projects, whether for a short term or a longer duration.
In the USA, freelancers are known as Independent Professionals. Freelancers, consultants, and subcontractors help your business grow.
We're here to help you find the right American social media managers, website developers, copywriters, marketing managers, bloggers, and influencers. From customer journeys to marketing automation, we guide you step-by-step to conquer the market!
Biz Dev is not sales: Where do you identify opportunities and tow to approach them?
If you are ready to make positive changes.
It's not entirely comparable, but an INC is somewhat similar to an European entity.
We are more than happy to provide a customized quote for your business.
The Van Holland Group supports you with strategic planning, clear goals, and milestones for entering the U.S. market. Discover our straightforward approach. All prices are transparent and listed online. As an entrepreneur, you want to know exactly what to expect from the start
